Research shows 80% of consumers want clear information on how their food is produced.
A new study has revealed that eight out of ten UK consumers want to know which farm system has been used to produce their meat and dairy products.
80% of UK consumers want method of production labelling, which clearly identifies the farm system used to produce the food, extended to meat and dairy products.
Almost as many, 79%, said farm animal welfare was important when deciding which food products to buy.
The research was commissioned by Labelling Matters, a joint project of Compassion in World Farming, RSPCA, Soil Association and World Society for the Protection of Animals (WSPA). It found that the welfare of farm animals was an important factor when choosing food and that there is a strong demand by UK shoppers for mandatory method of production labelling.
Helen Browning, chief executive of the Soil Association, said: “Clear, honest labelling of meat and dairy produce is crucial if the European Commission is to make good on its ambition for the market to drive improvements in farm animal welfare.